Pixel Qi: low power, sunlight readable displays.
We design innovative new screens which solve problems not addressed by conventional screens. We design all layers of the LCD, including each and every mask, the liquid crystal mode and material, the optical films, the driving scheme and the backlight. We thus create innovative screens with new and extraordinary performance that can ramp into high volume mass production quickly with high yields.
We use a fabless ASIC approach akin to that used in silicon chip design
We have already shipped 3 million screens. We have developed of a new class of low power screen - it combines epaper with color and video. With the backlight on, this screen is color and looks and acts just like a standard LCD; with the backlight off, it becomes a highly reflective e-paper display with support for rapid update and video. 
The future of mobile computing requires low power screens that are readable in any light.
Like standard backlit LCD displays, Pixel Qi displays renders quality full-color images, full-motion video, and high screen brightness. However, in environments with high ambient light levels, the 3Qi's reflective mode contributes to the image, allowing the backlight to be turned down or off. This unique capability delivers significant power savings, an attractive screen and a comfortable reading experience, with very high resolution.
The screen is the most power-hungry component in a computing device
Our screens are game changers - delivering low power & long battery life while enabling much lighter tablets, laptops and devices.
Mobile Computing Needs Lower Power Screens
Typical Android power breakdown (below) - screen uses about 1/2 the power. This is the case with most mobile devices. The situation is worse with ipad, where the screen consumes a hefty majority of the power budget. A Pixel Qi screen in an ipad could nearly halve its weight - as less battery weight and housing weight would be needed to yield 10+ hours of battery life.
To enable the next wave of mobile devices, users and apps - vastly improved screen battery life is needed. Pixel Qi delivers this today and offers a rich roadmap of improvements to take it further in the next few years.

Pixel Qi Joins with
Shanghai Shizhu Technology
to Develop a Family of Multimedia Devices
Oct. 7, 2011
• • •
Pixel Qi announces
partnership with
All American
Oct. 1, 2011
• • •
Pixel Qi announces
investment from 3M
Sept. 12, 2011
2010 IEEE ACE Award for "Emerging Technology with the greatest promise for financial success"

2010 SID "Display of the Year" Silver Award.

SID = Society for Information Display - the worlds largest organization dedicated to the advancement of display technologies.
Best of Computex 2009 Award from Laptop Magazine

2010 WinnerIEEE SpectrumWinners and Losers Issue

Pixel Qi at CES 2012
Jan 2012
watch video »
RuggedPC Review -
Clover Systems Sunbook with Pixel Qi display technology
Aug 2011
watch video »
Pixel QI display demo
on Acer AOD150
Aug 2011
watch video »
Waiting for this for years A happy user - Sept"10
| |||||
Qi [noun] [pronounciation : chee]: the circulating life energy that in Asian philosophy is thought to be inherent in all things.