Do you have big plans for your Instagram marketing strategy? Are you hoping to take things to the next level in 2018? Are you wondering what you can do to make more progress in the months to come?
Even if you have had great success with Instagram marketing in the past, it doesn’t mean that you’ll go down the same path in the future.
There are many things you can do to improve your Instagram marketing strategy in 2018. For example, you can take cues from brands that are already winning big on this social platform, such as People You May Know.
While you don’t have to follow the leader in your industry, you can definitely learn a thing or two by examining their strategy.
Tip: If traditional Instagram marketing isn’t working for your company, you may want to learn more about advertising on this social platform. As long as you set goals and spend your money wisely, you may realize a positive return on investment sooner than you imagined.
For now, let’s examine a few things you can do to improve your Instagram marketing strategy in the new year:
1. Get on a Schedule
One of the biggest mistakes you can make is overlooking the importance of a posting schedule.
You don’t want to post twice today, nothing tomorrow, three times the next day, and nothing until next week.
Your audience wants to know that you’ll be sharing high quality images on a regular basis. Regardless of what posting schedule works for you, make sure you stick with it.
2. Take Better Photos
This is where many people run into trouble. Some companies assume this isn’t a big deal, often because they aren’t trying to sell a product (such as clothing or food).
Don’t make this mistake. It doesn’t matter if you’re an education based company, a service business, or a consumer facing organization, image quality is extremely important.
If you need any help with this part of your Instagram strategy, this guide will point you in the right direction.
3. Hire a Professional
There could come a point when you realize you don’t have enough time in your schedule to maintain a powerful Instagram marketing strategy.
There may also come a point when you realize you don’t have enough knowledge to move the needle.
This is when you should consider hiring a professional. Find someone with demonstrated Instagram success and let them run with your project.
4. Use a Social Media Dashboard
There’s more to Instagram than posing photos and hoping for a positive result. You need to dig deeper into the data surrounding your account.
This is where a social media dashboard can help. With one of these, you can track all the key metrics associated with your account, such as comments, top hashtags, and likes.
5. Be Willing to Change
It’s a mistake to assume that the Instagram marketing strategy you’re using today will generate the same results in the future. You must be willing to change with the times.
Think about it this way: Instagram is always rolling out new features, many of which you can probably take advantage of.
As long as you’re willing to change with the times, you’ll find yourself ahead of the game.
Final Thoughts
With Instagram recently hitting 700 million users, there is no question about whether or not you should be using this social media platform to reach your target audience. The opportunity to do big things is staring you in the face.
There is no reason to believe that the growth of Instagram will slow in 2018, so make sure you have a strategy for reaching all your goals. With the tips above guiding you, it won’t be long before you’re excited about your strategy once again.
What type of experience do you have with Instagram marketing? Have you reached some of your goals in the past, or do you continually come up short? Do you have a strategy in place to get on the right tack in 2018? Share your thoughts in the comment section below. Your tips could go a long way in helping other Instagram marketers reach their goals.
