When formulating your online marketing strategy, one of the first things that need to be addressed is your website. Your web design defines your brand and sets the standard for your image. Although there many complicated and detailed sites on the market, you can enjoy the benefits of a great website while staying within your budget. Here are a few tips on how to make that happen:
Make a plan
Every great website started with a plan. Research free online tools that can help you with your analytics, ecommerce and plug-ins. Next, find a good domain name that will drive traffic and get it registered. Make sure to get a good hosting company that has a great reputation and is within your budget and decide how you want your website to look, the colors and the scheme.
Use SEO wisely
This means using the right keywords and digital tools that will make a significant impact. Optimize your site for mobile responsiveness and local search results. There are tons of free tools that can help test your responsive design, images and more. All it takes is a little research to know the right keywords and the traffic received by the keywords. If you are not using good high traffic keywords your website might not be captured in search engine search.
Use great content
In today’s online marketplace, content is king. Make sure your content is relevant and engaging. Put a blog on your site and share information. User engagement creates visibility and brings others to your site. Once you have established yourself as an authority, the traffic will increase on its own.
Have great images and video
We live in a world of visual engagement. Images and video are a crucial part of effective digital marketing and help bring a website to life. The beauty in using images and video – there is minimal cost involved. If you have a camera phone, you can share Instagram photos or upload your videos to YouTube where they can be transferred to your site. The time you take on your graphic design will speak volumes.
Use social media
Incorporating your social media into your web design strategy helps elevate the status of your website. The more users you engage and share information with, the higher the level of traffic you will receive.
Get advice from the pros
Nothing is as valuable as getting advice from individuals who are experts in the field. You may not be able to afford a high-priced web design, but paying for an hour or two of consultation that can be transferred into the creation of your site will make a huge difference in the presentation. You can also have an agency evaluate your website after you have completed it to get tips and advice on making it better.
These are just a few ways to create a great website while on a budget. Design Spinners can help you create a beautiful web design on a budget to assist with your online marketing strategy. For more information on how they can help you, contact an associate today!