The publishing industry is in major transition - magazines and newspapers have become too expensive to distribute via paper. But words and reading will survive: We are on the cusp of "cloud computing". 3G wireless services, WiFi and mesh networking are widely deployed. Ebook readers, digital photoframes, and richly-featured touch-screen phones abound. Mini-notebook computers – netbooks – are growing rapidly in adoption. It's not just about big-iron computing anymore.
Pixel Qi has a belief on the future of the computing - it's not about the CPU or the OS - It is about the screen.
New classes of thin-client devices will increasingly lack complex motherboards and operating systems. We are already in a world of $10 CPUs, next year they will be less expensive. We see the future of the portable electronics as simply the display - with embedded electronics eventually right in the display glass itself. This is the future laptop, the future cell phone and the future PDA. Instead of focusing on higher speed (more MHz) and larger memory (more GBytes), we work toward new device designs by focusing on displays that we can read, as easily as paper - indoors and out - with battery life measured in days not hours.
In our vision, new displays, with integrated touchscreens, and wireless capability are the future. Displays on computers should not be just small televisions – although the ability to display HDTV-quality video is essential. Displays for computers need to be optimized to crisply display text, they need to be optimized for a reader just 30 centimeters from the screen; they need to allow for widespread variations in ambient lighting; they need to support lowering the overall power consumption of the entire device.
We embrace the reality that your gmail, flickr photos, chat sessions and you-tube videos are downloaded on the fly already. Of course, some solid state memory is needed, and wireless access, but a bulky OS and bulky application software just aren't needed. A display that includes an integrated multi-touch screen in the same layers that turn on and off the pixels of the screen means that we can have multi-touch for an incremental cost increase over the display screen itself. Maybe for less than $1US.
The display is the most expensive component in a modern laptop, and the most power hungry, and it's uncomfortable to read when compared with paper. We aim to fix this – our team already took the first step with the OLPC screen. The battery is the second most expensive component in the laptop or portable. We propose to massively lower the power consumption of the screen and thus also slash the cost of the battery and dramatically boost how long your machine can run on it before you have re-charge it.
We will do all of this while making LCD screens lower cost, higher resolution, easier to read and sunlight readable. We've already shown the first step of this at One Laptop per Child by creating a display that is 5X the resolution, 1/3 the cost, 1/10th the power consumption. In addition the One Laptop per Child screen is sunlight readable, and it enables one to the turn the motherboard and CPU off while the screen stays on - offering further massive power savings. We plan to take this much further.
We aren't doing this the traditional way - we aren't planning to invent new molecules, spend 100's of millions of dollars or even billions to build brand new manufacturing facilities, hype it and then deliver maybe in 10 to 20 years. We are embracing a practice commonly used by the Silicon integrated circuit industry. We are designing our new screens to fit into existing LCD manufacturing processes, with existing materials, already available at the screen manufacturers in extremely high volume with excellent pricing, quality, and reliability. Our changes are conceptual and fast. We are devising new ways to use existing manufacturing processing to create new screens with radical new performance. The screen in the OLPC laptop was our first example. It went from specification to mass-production ready, fully passing all quality and reliability testing in 6 months. 6 months! It's unheard of in the display industry.
The first of our new generation of screens emerged in late 2009: we promise exciting things in 2010 and beyond
- Mary Lou Jepsen - Founder of Pixel Qi
Pixel Qi has a belief on the future of the computing:
it's not about the CPU or the OS: It is about the screen.